Tommy Sal
Independent product designer based in Sweden
For over 10 years, I’ve brought product ideas to life, from inception to launch, alongside innovative teams. My work spans product, brand, digital, and print, creating cohesive experiences that align with user needs and brand goals, resulting in happier customers and profitable businesses.
Tommy Sal
Independent product designer based in Sweden
For over 10 years, I’ve brought product ideas to life, from inception to launch, alongside innovative teams. My work spans product, brand, digital, and print, creating cohesive experiences that align with user needs and brand goals, resulting in happier customers and profitable businesses.
I'm Tommy, an independent product designer
For over 10 years, I’ve brought product ideas to life, from inception to launch, alongside innovative teams. My work spans product, brand, digital, and print, creating cohesive experiences that align with user needs and brand goals, resulting in happier customers and profitable businesses.
Stitch
Product
Experience
Behaviour
A unique two-step solution to stress
Stitch is a two-step solution for building stress resilience by integrating probiotics with mental exercises, blending nutrition with psychology. Developed with the insight that gut health impacts mental well-being, Stitch combines a probiotic subscription with a digital companion offering exercises from mindfulness meditation to cognitive-behavioral techniques, aimed at strengthening mental resilience. I collaborated with the innovation team to shape new ideas, refine features, and improve the overall app experience.
Stitch
Product
Experience
Behaviour
A unique two-step solution to stress
Stitch is a two-step solution for building stress resilience by integrating probiotics with mental exercises, blending nutrition with psychology. Developed with the insight that gut health impacts mental well-being, Stitch combines a probiotic subscription with a digital companion offering exercises from mindfulness meditation to cognitive-behavioral techniques, aimed at strengthening mental resilience. I collaborated with the innovation team to shape new ideas, refine features, and improve the overall app experience.
Stitch
Product
Experience
Behaviour
A unique two-step solution to stress
Stitch is a two-step solution for building stress resilience by integrating probiotics with mental exercises, blending nutrition with psychology. Developed with the insight that gut health impacts mental well-being, Stitch combines a probiotic subscription with a digital companion offering exercises from mindfulness meditation to cognitive-behavioral techniques, aimed at strengthening mental resilience. I collaborated with the innovation team to shape new ideas, refine features, and improve the overall app experience.
EXTERNAL PROMPTS · We explored various methods to support users in maintaining their habits of probiotic intake and mental exercises, including lock screen widgets and stickers.
INFORMATION ARCHITECTURE · The digital experience was previously limited to one main screen with numerous entry points. I defined, designed, and delivered a complete overhaul of the information architecture to improve usability and navigation.
Ivy
Experience
Interface
Visual
Rethinking the platform for big thinkers
Ivy, an innovative online educational platform, connects thought leaders with aspiring business professionals to share insights, coach, and up-skill future leaders. The platform focuses on an immersive learning experience where industry experts and successful entrepreneurs share their knowledge. I’ve been working closely with the team to overhaul the app and web platform, introducing a new look and feel, dark theme, streak feature, sign-up flow, and an enhanced reading experience.
Ivy
Experience
Interface
Visual
Rethinking the platform for big thinkers
Ivy, an innovative online educational platform, connects thought leaders with aspiring business professionals to share insights, coach, and up-skill future leaders. The platform focuses on an immersive learning experience where industry experts and successful entrepreneurs share their knowledge. I’ve been working closely with the team to overhaul the app and web platform, introducing a new look and feel, dark theme, streak feature, sign-up flow, and an enhanced reading experience.
Ivy
Experience
Interface
Visual
Rethinking the platform for big thinkers
Ivy, an innovative online educational platform, connects thought leaders with aspiring business professionals to share insights, coach, and up-skill future leaders. The platform focuses on an immersive learning experience where industry experts and successful entrepreneurs share their knowledge. I’ve been working closely with the team to overhaul the app and web platform, introducing a new look and feel, dark theme, streak feature, sign-up flow, and an enhanced reading experience.
Train Brain
Prototype
Interface
Prototyping the future of commuting
Train Brain leverages AI to analyze historical train delay data, helping commuters and companies better understand, predict, and estimate the impact of events on journeys. We designed and developed an API-connected prototype to capture user insights and shape the product’s future. This project was completed with Familjen. “SL and Vinnova invest 5 MSEK in Train Brain technology” — Breakit.
Train Brain
Prototype
Interface
Prototyping the future of commuting
Train Brain leverages AI to analyze historical train delay data, helping commuters and companies better understand, predict, and estimate the impact of events on journeys. We designed and developed an API-connected prototype to capture user insights and shape the product’s future. This project was completed with Familjen. “SL and Vinnova invest 5 MSEK in Train Brain technology” — Breakit.
Train Brain
Prototype
Interface
Prototyping the future of commuting
Train Brain leverages AI to analyze historical train delay data, helping commuters and companies better understand, predict, and estimate the impact of events on journeys. We designed and developed an API-connected prototype to capture user insights and shape the product’s future. This project was completed with Familjen. “SL and Vinnova invest 5 MSEK in Train Brain technology” — Breakit.
COMPONENT LIBRARY · We built a component library to streamline design maintenance across screens and enable quick updates based on user feedback.
Zwift
Illustration
Print Design
Art Direction
Onboarding a healthier lifestyle
Zwift makes exercising at home immersive, engaging, and social by combining massive online multiplayer bike games with innovative equipment. Set up your trainer, attach your bike and controllers, and challenge friends or yourself to any race imaginable. I worked with brand, product, and experience teams to design the onboarding for new users of Zwift products and programs.
Zwift
Illustration
Print Design
Art Direction
Onboarding a healthier lifestyle
Zwift makes exercising at home immersive, engaging, and social by combining massive online multiplayer bike games with innovative equipment. Set up your trainer, attach your bike and controllers, and challenge friends or yourself to any race imaginable. I worked with brand, product, and experience teams to design the onboarding for new users of Zwift products and programs.
Zwift
Illustration
Print Design
Art Direction
Onboarding a healthier lifestyle
Zwift makes exercising at home immersive, engaging, and social by combining massive online multiplayer bike games with innovative equipment. Set up your trainer, attach your bike and controllers, and challenge friends or yourself to any race imaginable. I worked with brand, product, and experience teams to design the onboarding for new users of Zwift products and programs.
PRODUCT DIAGRAMS · I conceptualized, illustrated, and prepared over 100 product diagrams to simplify complex build steps.
Kano
Founding Design
Experience
Visual
Founding design for creative computer company
Kano is a creative computing company that empowers anyone to explore the intersection of hardware and software through colorful components, code challenges, and storytelling. As the founding designer, I shaped user interactions and crafted creative strategies to attract new customers. The industrial design was a collaboration between our in-house team and Map Project Office in London. “Kano is pretty awesome for teaching kids to code.” — Mark Zuckerberg.
Kano
Founding Design
Experience
Visual
Founding design for creative computer company
Kano is a creative computing company that empowers anyone to explore the intersection of hardware and software through colorful components, code challenges, and storytelling. As the founding designer, I shaped user interactions and crafted creative strategies to attract new customers. The industrial design was a collaboration between our in-house team and Map Project Office in London. “Kano is pretty awesome for teaching kids to code.” — Mark Zuckerberg.
Kano
Founding Design
Experience
Visual
Founding design for creative computer company
Kano is a creative computing company that empowers anyone to explore the intersection of hardware and software through colorful components, code challenges, and storytelling. As the founding designer, I shaped user interactions and crafted creative strategies to attract new customers. The industrial design was a collaboration between our in-house team and Map Project Office in London. “Kano is pretty awesome for teaching kids to code.” — Mark Zuckerberg.
Kano
Illustration
Packaging
Research
From petroleum to paper pulp
Product packaging significantly contributes to greenhouse gas emissions. To reduce their climate impact, Kano reworked the packaging for their series of computer peripherals to use less material and more sustainable options. I worked with the team to research and design a new design language and material specifications for boxes and manuals. This transition replaced petroleum-based foam, magnets, and non-recyclable coatings with raw pressed paper pulp and cardboard.
Kano
Illustration
Packaging
Research
From petroleum to paper pulp
Product packaging significantly contributes to greenhouse gas emissions. To reduce their climate impact, Kano reworked the packaging for their series of computer peripherals to use less material and more sustainable options. I worked with the team to research and design a new design language and material specifications for boxes and manuals. This transition replaced petroleum-based foam, magnets, and non-recyclable coatings with raw pressed paper pulp and cardboard.
Kano
Illustration
Packaging
Research
From petroleum to paper pulp
Product packaging significantly contributes to greenhouse gas emissions. To reduce their climate impact, Kano reworked the packaging for their series of computer peripherals to use less material and more sustainable options. I worked with the team to research and design a new design language and material specifications for boxes and manuals. This transition replaced petroleum-based foam, magnets, and non-recyclable coatings with raw pressed paper pulp and cardboard.
Warner Bros.
Illustration
Experience
Software
Harry Potter® Code Kit: You're a coder, Harry
With the Harry Potter Code Kit, users build a Bluetooth wand, explore its inner workings, and learn to code motion-triggered spells. As they navigate Hogwarts and complete challenges, users advance from muggles to code wizards alongside iconic characters and creatures. I worked on the end-to-end experience, from the creative work that attracted customers to the packaging, product manuals, software graphics, and character illustrations.
Warner Bros.
Illustration
Experience
Software
Harry Potter® Code Kit: You're a coder, Harry
With the Harry Potter Code Kit, users build a Bluetooth wand, explore its inner workings, and learn to code motion-triggered spells. As they navigate Hogwarts and complete challenges, users advance from muggles to code wizards alongside iconic characters and creatures. I worked on the end-to-end experience, from the creative work that attracted customers to the packaging, product manuals, software graphics, and character illustrations.
Warner Bros.
Illustration
Experience
Software
Harry Potter® Code Kit: You're a coder, Harry
With the Harry Potter Code Kit, users build a Bluetooth wand, explore its inner workings, and learn to code motion-triggered spells. As they navigate Hogwarts and complete challenges, users advance from muggles to code wizards alongside iconic characters and creatures. I worked on the end-to-end experience, from the creative work that attracted customers to the packaging, product manuals, software graphics, and character illustrations.
PACKAGING PARTNERSHIP · We, together with Taitos, designed a unboxing experience that sets the magical tone right from the start.
Kia
Web
Experience
Steering towards more sustainable purchases
Kia is one of Sweden’s top-selling car brands, with a growing focus on electric vehicles. I collaborated with the Familjen Sthlm and Kia teams to design product pages, landing pages, brand elements, and explainer illustrations to communicate their sustainability efforts. Additionally, I helped structure their design system to ensure easier maintenance and a consistent look across pages and devices.
Kia
Web
Experience
Steering towards more sustainable purchases
Kia is one of Sweden’s top-selling car brands, with a growing focus on electric vehicles. I collaborated with the Familjen Sthlm and Kia teams to design product pages, landing pages, brand elements, and explainer illustrations to communicate their sustainability efforts. Additionally, I helped structure their design system to ensure easier maintenance and a consistent look across pages and devices.
Kia
Web
Experience
Steering towards more sustainable purchases
Kia is one of Sweden’s top-selling car brands, with a growing focus on electric vehicles. I collaborated with the Familjen Sthlm and Kia teams to design product pages, landing pages, brand elements, and explainer illustrations to communicate their sustainability efforts. Additionally, I helped structure their design system to ensure easier maintenance and a consistent look across pages and devices.
EXPLAINING TECH · One recurring challenge was explain Kia's new tech in simple ways.
Disney
Illustration
Print Design
Star Wars® Force Kit: Padawan programmer to jedi
Like the Force, code can be challenging to fully understand and explain. To help demystify it, Kano teamed up with Disney to create the Star Wars Force Kit, using the Star Wars® universe, characters, and droids. With this kit, users build a Force sensor and learn to code through creative challenges—like blasting Stormtroopers or filling the screen with porgs. I worked with the team at Kano to illustrate a comprehensive catalog of characters, environments, and objects, bringing the experience to life.
Disney
Illustration
Print Design
Star Wars® Force Kit: Padawan programmer to jedi
Like the Force, code can be challenging to fully understand and explain. To help demystify it, Kano teamed up with Disney to create the Star Wars Force Kit, using the Star Wars® universe, characters, and droids. With this kit, users build a Force sensor and learn to code through creative challenges—like blasting Stormtroopers or filling the screen with porgs. I worked with the team at Kano to illustrate a comprehensive catalog of characters, environments, and objects, bringing the experience to life.
Disney
Illustration
Print Design
Star Wars® Force Kit: Padawan programmer to jedi
Like the Force, code can be challenging to fully understand and explain. To help demystify it, Kano teamed up with Disney to create the Star Wars Force Kit, using the Star Wars® universe, characters, and droids. With this kit, users build a Force sensor and learn to code through creative challenges—like blasting Stormtroopers or filling the screen with porgs. I worked with the team at Kano to illustrate a comprehensive catalog of characters, environments, and objects, bringing the experience to life.
DROIDS, PROGS, AND SHIPS · My primary focus was to bring the product experience to life through illustrations, enabling users to complete code challenges and create their own.
Stem Player
Research
Packaging
Illustration
Design exploration for Stem Player
The Stem Player is a unique music device that lets users control individual stems of a song through its tactile interface. Designed in collaboration with Ye, the initial production featured his album Donda and was heavily influenced by his design language. I contributed during the early development stages by exploring packaging and manual options, as well as helping to define the art direction.
Stem Player
Research
Packaging
Illustration
Design exploration for Stem Player
The Stem Player is a unique music device that lets users control individual stems of a song through its tactile interface. Designed in collaboration with Ye, the initial production featured his album Donda and was heavily influenced by his design language. I contributed during the early development stages by exploring packaging and manual options, as well as helping to define the art direction.
Stem Player
Research
Packaging
Illustration
Design exploration for Stem Player
The Stem Player is a unique music device that lets users control individual stems of a song through its tactile interface. Designed in collaboration with Ye, the initial production featured his album Donda and was heavily influenced by his design language. I contributed during the early development stages by exploring packaging and manual options, as well as helping to define the art direction.
DESIGN EXPLORATION · We conducted multiple packaging studies and researched materials that were both sustainable and aesthetically pleasing.
STEM PLAYER BY STEM.TECH · Designed by the in-house industrial design team at Stem in collaboration with Ye.
Work
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